Sunday, March 27, 2011

Getting Social

Recent developments in social networking sites are now a phenomenon. The pace of connecting people is so huge that it can be only called as mass rage. People of all age groups are attracted towards some form of networking. One may wonder how people used to interact with each other when the technologies like internet and mobile were not developed. The technology is helping us to move closer and making truly marking an era of single global village.
All at the same time a new form of commerce is developing within social networks. The advertising which was earlier limited to TV or radio commercials are expanded to the social media. Mails are scanned by autobots, chat windows are showing text based ads, searching information are promoting paid ads and many more. The revenue is not just generated for the companies who own social network sites, but also to those small businesses who want to reach to the larger audiences at lower price and more eyes of user. It is easy to search as well as order things on net than that of going out and finding one. Just take an example of courier service, once dubbed as potential failure after invention of e-mails are now booming because people have started purchasing on net and couriers are delivering the orders. The form of business has changed with creating a lot more of possibility of creation of new jobs.
Let us not forget the allegations towards these networking. Parents are complaining that the pupils are stick to computer, and doing lesser physical activities. Few studies have shown that kids with too much of time on net finds real world boring, whereas the virtual world the things happens faster. They start off and end relationship on the click of the mouse. On the other hand, few kids are sharp enough to start their own business and also not shy with complete strangers.
Shadowy identities have been created and a person pretends to be the one they are not. But with the gradual shift towards web2.0 sites are more about extending the real identity or names. So with real people develops real relationship. Isn’t it is great that people don’t get time to call others but at the same time everyone can be able to get updated about the others. Just update own site and follow the others. People now don’t forget the birthdays. 
The topic is relatively new and lot to be there to study about the socializing behaviour of people in new era. At the same time, it is doubtless that everyone enjoys socializing.
Happy Socializing!!!


Unknown said...

Wow nishant...Nice articles...